This is
going to be a rant, so if you don't feel like listening to me complain, go
ahead and just close the window now. I'm pissed off. I'm upset that Sports
Illustrated is no longer the magazine I once loved. For the better part of the
past decade I've had a subscription to Sports Illustrated, it's always been a
birthday present from my parents. I looked forward each week to the new issue
and reading stories from around the world of sports. Not anymore.
My love for SI first hit a bump
earlier this year. I get my issue every Wednesday; always have, since day 1.
However this year, right before March Madness began I didn't get it on
Wednesday, I got it on Thursday. Normally not a big deal, but for someone who
loves March Madness as much or more than the Super Bowl, I was upset. This is
the issue that breaks down each team/region and gives you the pullout bracket
you can fill in. Now it's entirely possible that this is because of the Post
Office, but I thought I would bring it up to SI through their Twitter account.
I voiced my displeasure/concern and they asked if I normally got my issue on
Wednesday or Thursday. I said I've always gotten them in the past on
Wednesday's, and their response was something to the effect of oh, well that
stinks. Not exactly what you would call excellent customer service. But I
brushed it off, not like there was anything they could do.
What really started this fire
burning was when my Kings won the Stanley Cup. Their first Stanley Cup in the
history of the organization. That would surely merit coverage and the cover of
the most prominent sports publication in print journalism right? Nope. The
covers of Sports Illustrated during July featured in order; Ken Caminiti, Josh
Hamilton, Kevin Durant or LeBron, depending on where you live, LeBron again
(this time attempting to dunk over Serge Ibaka, and if you didn't know any
better you'd think he did, but in fact Ibaka totally stuffed him) and then to
start off July LeBron was on the cover again. So depending where you live you
might have received 3 straight issues with LeBron James on the cover. Wow. Talk
about shoving it down our throats. The Stanley Cup is widely regarded as the
most difficult trophy to win in North American professional sports, and it
wasn't on the cover of Sports Illustrated. That's unacceptable. Not only that,
but there was never a story written about the Kings winning the Cup. There was
a story about Jonathan Quick that was great, but come on guys. I looked up
covers to see when the last time the Stanley Cup Champions didn't appear on the
cover, it was 2007 when the Ducks won. Apparently Southern California doesn't
matter. What a joke.
The past two weeks have really made
my blood boil when I've opened my mailbox on Wednesday. Last week Deron
Williams was on the cover. I have no idea why. The NBA season is weeks away,
the NFL season is in full swing, and the MLB playoffs were going on. Yet a
player who is nowhere near the top 10 in the NBA on a team that finished 22-44
last year was on the cover. Not only that, but there was only 1 MLB story in
the entire issue. This week, Tyrann Mathieu is on the cover. WHAT IS GOING
ON?!?! Why is a player who had one good year, who isn't playing this year and
isn't enrolled in school on the cover of a sports magazine? This makes absolutely
no sense. Miguel Cabrera just won the Triple Crown. The Atlanta Falcons are 6-0
right now. The NHL is in the midst of yet another lockout. Even NASCAR is in
the middle of their run towards the championship. But no, a college kid who got
kicked off a team for drugs is on the cover. Disgusting. The major stories in
this week's issue are college football (Alabama), college football (Mathieu,
which really isn't college football seeing as he's NOT PLAYING THIS YEAR),
Lance Armstrong and his legal troubles (better suited for Time magazine in my
opinion), NFL (the Vikings punter is profiled, does anyone outside of Minnesota
care?), and a baseball story that isn't related to the MLB playoffs. There is
no mention of the playoffs except for the Leading Off section that shows some
great pictures. But that's it. Football, football, football, and cycling. In the last two issues of Sports Illustrated there has been one story related to the MLB playoffs.
I looked up the cover and the
stories in last year's Sports Illustrated from the same week. NASCAR superstar
Jimmie Johnson was on the cover, and there were stories about the NFL, the MLB
playoffs, college football, golf, and a little bit of basketball. Yes the NBA
was in the middle of their lockout, so naturally coverage would be lighter. But
still. Look at the difference between the two years. I'm sure it would be even
worse if I dug through the issues I've saved (all of them) and looked at the
diversity of stories from around the same time. Don't get me wrong, there are
still things I love about SI. I love the Sign of the Apocalypse, the They Said
It quote, By The Numbers, the back page article, and the Dan Patrick interview.
I just want to be able to read stories from the world of sports, not just the
world of football and basketball. Miguel Cabrera won the first Triple
Crown in 45 years, how does that not merit some sort of story? I realize we'll
probably get a feature story at some point in the next month or two, but come
on guys. How is this not brought up without a story a page long or so?
Sports Illustrated used to be my go
to source for sports information. You could find stats and stories that you
wouldn't see or hear anywhere else. That's just not the case anymore. If it's
not football or basketball, they just don't care. Yes there are
baseball-centric issues, but they are so few and far between now that it's
laughable. Hockey coverage is nearly non-existent, and forget soccer. I have no
reason to ask for my subscription to be renewed. They don't cover the sports
I'm most interested in. I realize the NFL and college basketball are the
most popular sports in the country, but maybe that’s because the sports
magazine with a circulation of over 3.2 million chooses to focus on them and
nearly nothing else. The magazine no longer lives up to its name, the name Sports Illustrated is misleading. It’s upsetting, but my wife will be thrilled that I won’t
be getting more magazines I refuse to throw away, so at least there’s an
upside.
Follow me on Twitter- @TwittinSports Like the blog on Facebook- A Bloop And A Blast
Follow me on Twitter- @TwittinSports Like the blog on Facebook- A Bloop And A Blast